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plentyShop is the most flexible cloud-based shop system


Your own online shop by plentymarkets.

And your e-commerce ambitions are limitless.

Well organized, excellently connected and with all the tools a good online store needs - plentyShop is your professional sales platform to catapult your business into new orbits.

Perfectly integrated into the plentymarkets platform, plentyShop leaves virtually nothing to wish for.

  • Your shop is scalable and secure in the cloud
  • Integrate numerous partners into your shop system: everything from shipping and fulfilment to over 50 online marketplaces
  • Comprehensive overview of all of your stock movements and customers at any time

The world is waiting for you. So what are you waiting for?


Your shop, just the way you want it. And the way it suits you best.

No two businesses are alike – perfume simply sells differently than spare tires. plentyShop gives you all the tools you need to customise your shop’s design. The integrated WYSIWYG editor ShopBuilder 2.0 lets you make changes instantly using drag-and-drop and provides you with design options for the entire online shop. From your homepage to the single item view to the checkout.

  • Customise themes and templates: use our standard design or contact our partners for a theme tailored to your business
  • Our setup assistant makes it easy to set up the shop - no programming skills needed
  • For professionals: extensible open-source shop system


Repeatedly honoured with the Shop Usability Award.

Winner in 2020: Frau Hansen for their exceptional storytelling.


Easy to use? Check. Customisable? Check. Quick and secure? Double-check.

Your customers should quickly find what they’re looking for. And be able to purchase it just as quickly. Everything you need – smart tools for promoting sales and cross-selling, an intuitive navigation, efficient SEO – has been optimised for the perfect shopping experience.

  • Also available: the content cache ShopBooster, which decreases loading times and access times, thus improving your conversion rate
  • Plugins for customer feedback, product reviews and Google Analytics provide you with perspective, help you improve your strategy, and increase your customers’ trust in your shop
  • You can rely on clearly organised and efficient processes: from returns and billing documents to your customers' order histories and item management


Success without limits. Because plentyShop grows with you.

The scalable cloud-based infrastructure is designed for the highest performance requirements. Your system grows with your success. And through integrations, plentymarkets provides additional sales channels from a single source.

  • Online marketplace, online shop, or local store – plentyShop helps you achieve your omni-channel ambitions
  • Sell worldwide: plentyShop supports international domains as well as all common currencies and languages
  • Manage multiple online shops as separate clients in a single system
  • Thanks to cloud technology, you’ll benefit from maximum performance and resources that scale to meet your needs – when your company grows, the cloud grows with you


Even the best shop can always be a little better.

With the best partners and add-ons.
Great partners

Help you provide your customers with an outstanding shopping experience.

Learn more
Online shop add-ons

plentyMarketplace offers all kinds of plugins to make your shop even more powerful.

Learn more

Seamlessly integrate your shop into your existing system environment.

Learn more

Seamlessly integrated and close to the heart of plentymarkets, plentyShop is the solution of choice for your webshop needs. Use the vast knowledge of our partners to expand and optimize your operation, or take full control with advanced tools and plugins."

Kolja Michel

Area Product Manager Shop & Business Solutions,
plentysystems AG


Your advantages with plentyShop

at a glance.

Search engine-friendly and built for optimisation
  • Fast loading times
  • Individual meta data
  • Web analysis: Google Analytics
  • Structured data (
  • Server-side rendering: rapid execution times in the customer’s browser
  • Content cache ShopBooster for optimal server response times
  • Optimised for the Google Core Web Vitals standard
Customisable and international
  • Free shop designs
  • Extensively customisable shop design
  • Intuitive user interfaces
  • Client shops
  • Multiple languages
  • Multiple currencies
  • B2B and B2C
  • Wish list
  • Intelligent faceted search
  • My account area with return management
  • Customisable product search
  • Intelligent prioritisation of search terms
  • Optional and/or search
  • Automatic live search that displays suggested products
  • Live shopping format
Versatile and functional
  • Categories (4 levels)
  • Card payments via SumUp possible
  • Item variations
  • Item sets
  • Cross-selling
  • Best sellers
  • New products
  • Order properties
  • Graduated prices
  • Coupons
  • Pre-certified by Trusted Shops
  • Verified by the law firm IT-Recht Kanzlei
  • Trusted Shops customer reviews
  • eKomi customer reviews
  • Item reviews
  • Import legal texts with service providers
  • Social bookmarks
  • Integration of email marketing systems


Additional shop systems

Do you already have an online shop from a different provider? No problem. You can seamlessly integrate any of the following online shops into plentymarkets:

Learn more about plentyShop. And other modules.

User Guide

Jetzt mit plentymarkets starten

Testen Sie plentymarkets 30 Tage kostenlos und entdecken Sie alle Features, die Sie für erfolgreichen E-Commerce benötigen.

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